Let's talk about fairness creams!

Picture Courtesy : sodahead

India got a huge beauty market, and any products related to fairness sells like hot cake over here. In our society, there is an unusual craving for fair skin. And beauty is synonymous with fair skin.

Not only the social circle which believes being fair is being beautiful and anyone who is not fair is considered not beautiful or ugly, but unfortunately, celebrities and Bollywood filmstars endorses this fairness craze by promoting several fairness creams and products. Now, there is a multimillion dollar business setup of fairness products alone in our nation, but the biggest question is how effective are these fairness products?

Picture Courtesy : stuffishare1.blogspot

The amount and structure of melanin in one’s skin, determines our body color or skin tone. The lesser the amount of melanin, fairer the skin tone. All this also depends on race and genes. Upto a small extent, these fairness products work. A recent dermatology study has revealed that one can achieve only upto 20% fairer skin. Fairness creams will generally block the harsh sun rays from entering our skin and also prevents to some extent secretion of melanin. This will reduce tan and restores natural skin color.

What you should do to have a clearer brighter skin tone? –

·         Wash your face with water at least 3 times everyday.

·         Moisturize your face at least twice a day if you have dry skin. For oily skin, you can apply moisturizer once, before going to bed.

·         Apply sunscreen always before going out which will prevent tanning by blocking the harmful UV rays of the sun.

·         Use other protective measures like sunglasses and umbrella while going out.

·         Drink at least 6 glasses of water every day.

·         Consume fruits rich in anti-oxidants.

·         Increase consumption of food items rich in Vitamin C. It multiplies cell turnover, protects skin from sun damage, stimulates production of elastin and collagen, which helps the skin to remain glowing and healthy for a long time.

·         Remember to exfoliate your facial skin at least once every week. If you exfoliate regularly, that should remove any dead skin cells on the epidermis that is the skin’s outer surface.

Picture Courtesy : soulofdavid.deviantart

What you should avoid to get clearer brighter skin? –

·         Do not go for regular bleaching. Since bleaching creams contain hydrochloric acid as well as ammonia it can cause burns on the skin.

·         Any products which might breakout the skin should be avoided.

Side effects of whiteness creams –

Regular or extreme usage of whiteness cream can cause lot of damage to the skin.

Fairness creams contain bleaching agents like mercury, nickel, lead, hydroquinone, chromium, and steroids which are very harmful and can lead to :

·         thinning of the facial skin

·         discoloration

·         visibility of capillaries

·         acne

·         hypersensitivity to sun rays

·         pigmentation

·         excessive facial hair growth

·         skin allergy

·         skin cancer.

Picture Courtesy : redefiningthefaceofbeauty

Finally before we end this post, we must tell you, love yourself for what you are. One does not need to be fair or white skin to look beautiful. However, everyone needs healthy and glowing skin. So just be happy. Dont fall in the trap of advertisements promoting fairness creams. Nothing actually works the way better than you are already. You are gorgeous, just believe in it!

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Review : New Fair & Lovely Advanced Multi-vitamin cream

RATING – 7 OUT OF 10

Just as the firangis crave for dusky tanned skin tone, 85% of Indian women are after fair skin! And what if we get fair as well as lovely? It seems like an absurd thing to you, but many women spend tons of money inorder to achieve fairness. While girls who cant afford expensive treatments, go for Fair and Lovely. Yes today i am gonna review New Fair & Lovely Advanced Multi-vitamin cream.

I was always attracted to the fragrance of Fair & Lovely from my school days, and from class VII I started using it. I used the Fair & Lovely Ayurvedic too, it has a superior smell to this one! AAAAH..Now before i start giving more details of the fragrance, let me quickly write about the product.

The female lead of “Vicky Donor” film, Yami Gautam is currently doing the Fair & Lovely advertisement. Why does the company hire already fair skinned beauties is a question! Anyways, i  generally use NEW Fair & Lovely Advanced Multi-Vitamin cream as it gives a non-oily look for atleast an hour. It smells awesome, thats another reason why i use. Also previously i used to apply it as a makeup base, which worked well.

I am not dusky, wheatish i would say. And i have no complaints about my complexion except the acne scars. So i did not use NEW Fair & Lovely Advanced Multi-Vitamin cream to improve my complexion, so cant help you girls about that. You can get it in 4 different packs, 80gm, 50gm, 25gm, and a sachet pack of 9gm. Its priced cheaply, nearly INR Rs 80 for 50 gm.

More or less, its a fun product to use, but if you are seriously thinking of getting fairer, i would suggest you to consult a dermatologist or a specialist. NEW Fair & Lovely Advanced Multi-Vitamin cream is okay for oily skinned, i did not get pimples, but some might be getting, so just test it for yourself. Also as it dries out the skin initially, and is not moisturising, it wont be suitable for dry skinned ladies. And personally i felt the cream catches all dirt and grime if you are outdoors and you have Fair & Lovely on your face! But thats just a personal experience!

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