Wednesday, June 26, 2013

Stay Rooted L'oreal India Campaign

Hello everyone, you must have noticed the advertisement on television and internet about the L'oreal Paris Fall Repair 3X featuring actress Sonam Kapoor. Few days back, i was asked by the L'oreal team to put a post on this blog about the product and their new campaign. So, lets get started.

 'Stay Rooted' is the newest digital campaign from L'oreal Paris Fall Repair 3X.

Every shampoo today speaks about strong hair, but what really matters is the roots that make the hair strong. Only strong roots can give you strong and healthy hair. L’Oreal Paris Fall Repair 3X is one such shampoo that takes care of your roots.

Fall Repair 3X is an Anti-Hair Fall Shampoo that delivers a triple anti-hair fall action. It nourishes the hair root, restructures hair fibre and helps the hair grow stronger from root to tip. Only Fall Repair 3X is enriched with Arginine Essence. Arginine is an essential amino acid that is vital for hair’s constitution. It is known for nourishing the scalp to improve micro-circulation.

Stronger the roots, lesser the hair fall.

And L'oreal believes that real strength of people comes from their ‘roots’. Hence L'oreal Paris's campaign for the next month is called “Stay Rooted”

‘Stay Rooted’ is all about remembering your roots and knowing that whatever you are today is because of your roots. It's about taking time out to thank and appreciate people, things, places etc from your past that have made you "You". Your roots are the main reason for your strength & L'Oreal Paris Fall Repair 3X is giving you a chance to connect to your roots.

This reputed cosmetic brand has also released a video where we have captured people from across different sections of society telling everyone about that one special person who they’d like to go back in time and thank.

You too can be a part of this campaign by simply letting me know about the special person(/s) whom you are thankful to and if given a chance, would surely love to thank him/her! Post a comment on the comment section below, i would like to know about it very much! :)

Here's the video of the campaign 'Stay Rooted'. Have a look!

Pictures Courtesy : L'oreal Paris India

Inputs from : L'oreal Paris India

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